Traverse City native Pete Erickson taps into his Michigan roots and brings his deft commercial directing skills to this spec spot for the Ford F-150.

In "The Road Less Traveled," Director/Co-Writer Erickson takes the Ford F-150 over one of the most grueling test roads in the world. From the shooting style and editorial, to the dead-on perspective of on-camera talent Rick Titus, this seems to be the kind of commercial or web film the automaker SHOULD do for the Ford F150. But Erickson accomplished this spot on his own, with no involvement or support from the brand. We're not sure what's more amazing - that Ford's marketing people and agencies had nothing to do with this, or that he hit the nail so firmly on the head without them. As the director explains it, this piece is about "a truck, a camera, and a 3/4 mile stretch of hell." Erickson has mastered all three.



"The Road Less Traveled" is part of a series of Ford-inspired films (hyperlink) by Erickson, whose spec work also includes a spot for the Traverse City Film Fest.


Director: Pete Erickson
DP: Patrick Pask
Producer: Sean Wilson
Written by: Pete Erickson, Sean Wilson, Rick Titus, Jay Dalton