"This is B.S.!" shouts Steven Best as we arrive on the set of Best/Spectacular, the eponymous series about a Web marketing and content agency rolling with the punches in the New Media age.

Best (pict., top r.) isn't angry - in fact, he's laughing. "This is great, right?"

Most likely, Best - Partner/COO of Best/Spectacular, a Culver City-based firm that provides grass-roots Web marketing - is referring to the huge, bustling office, presently bustling not only with staff but with cameramen, sound people, grips, and PA's.    

"I mean, we wouldn't be documenting what we do if it wasn't entertaining," Best asserts, "and Justo thinks it's entertaining, and we put our faith in him every day."

'We' is the firm, launched this year by Best and Partner/CCO Nicholas Speck (pict., r.).

'Justo' is Justo A. Diaz (pict., below), Director of Marketing for B/S and the driving force behind the Web series. "Nobody works the way Steven and Nicky do," explains Diaz, himself an entrepreneur and Web marketing guru to a host of brands. "They make magic first and ask questions later."

Today, Best and Speck are entertaining a pair of new clients whose profiles could not be more different from one another (and whose identities we've been asked to withhold). According to Speck, this diversity is, in part, what fuels the dynamic duo. "We're engaged in a civil war," he says of his relationship with Best, "one that's lacking in civility but one we both win."

A charming Brit with a frenetic energy off-set by an easy smile, Speck stresses that the documentary series is in its infancy, and frets that his partner has probably said too much. In his defense, this was an unscheduled visit; Best chatted us up in the diner down the block and invited us over. "I promise we'll have you back," says Speck as we're whisked to the door. "We can give you an exclusive...Or you can be in the next episode!"

Best and Speck see us off with a case of Function drinks (a sponsor of the show) - in exchange for a signed release permitting them to use any video of us in the series. Looking over our shoulders as we go, we're excited about the impending exclusive - but we can't help wondering if the latter option might be even more fun.