Promoting the One Dollar Big & Tasty Burger from McDonald's in this new spec spot, GARTNER's Theodore Melfi pulls out all the stops, even casting a "One Dollar Actor" in the lead.  

The stage is set for a pivotal love scene in a dramatic period piece. As cameras roll, the handsome lead takes his lady love in his arms, gazes into her eyes, and...forgets his line.

With his trademark flair for capturing the perfect performance - good or bad - Melfi demonstrates that the One Dollar Big & Tasty is a far better bargain than a One Dollar Actor.

You can view the spec on our YouTube channel here.

Client: McDonald's - Dollar Menu
Spots Title(s): One Dollar Actor
First Air Date: Director's Cut - NFA

Production Company: GARTNER
Director: Theodore Melfi
DP: Mateo Londono
EP(s): Rich Carter, Don Block
Producer: Sean Hobbs

Editorial: Cut & Run, LA
Editor: Tad Fatum

Telecine: Company 3, Santa Monica
Colorist: PJ

Audio Post: Eleven, Santa Monica
Mixer: Mike Franklin

Shoot Location: Los Angeles

The Raging Artists Aspiring Spotmakers initiative keeps on trucking... The latest spec to go up - this one from the chairman of international bloggery MondoMouth - is "Haul Away" for Miller Lite.

Mondo's blog may be a hit from Hong Kong to Rio, but this piece, shot on the backlot of Hollywood's Paramount Studios, is a red-blooded American production.

The Set: New York Street on the Paramount backlot

The Gear: an iPhone and Apple's Soundtrack software