"Named Rider," a new spot for the UK's Department for Transport (DFT), features motorcyclists on the road with bold, stylized neon signs bearing their names and other information. The concept was inspired by research indicating drivers are more careful around bikers when they actually know one. Created via Abbott Mead Vickers BBDO as part of its THINK! campaign, the spot showcases an original track composed by Stephan Altman of Mophonics. The song, "If You Got To Know Me," has a bouncy, friendly feel that perfectly suits the spot, airing now in the UK and across the Web. The full-length version is currently available for download here.
Download HERE (right click and select save to target as... on Explorer)
Campaign Title: Named Rider - THINK! campaign
Client: The UK's Department for Transport
Agency: Abbott Mead Vickers BBDO
Copywriter: Phil Martin
Art Director: Brian Campbell
Production Company: Thomas Thomas
Director: Kevin Thomas
Producer: Billy Jones
Post-production Company: The Mill
Music: Mophonics
Songwriter: Stephan Altman
Executive
Producer: Michael Frick
Audio Post: Factory Studios, UK
Engineer: Anthony Moore
Comments (3)
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Posted by Cheap host | March 19, 2010 5:36 PM
Posted on March 19, 2010 17:36
I heard something about this today on a network news program.
Posted by Poker News | March 30, 2010 7:14 AM
Posted on March 30, 2010 07:14
Good post, thanks
Posted by Free Poker Online | April 18, 2010 3:24 AM
Posted on April 18, 2010 03:24