Pepsi "One People" - the latest work from bicoastal Union and resolution la - took editor Einar Thorsteinsson and Sr. Visual Effects Supervisor Todd Iorio to Cape Town, South Africa, where they spent more than a week on set with director Francois Vogel and agency TBWA\Chiat\Day, Los Angeles, creating a remarkable visual collaboration promoting Pepsi's "Refresh Everything" campaign. The spot cleverly divides the screen into squares and then connects the people in the resulting grid, creating a metaphorical link for our shared goals and driving home the message that no matter what issue you most care about, we are all united by a common desire to make the world a better place (visit refresheverything.com to find out more about the Pepsi initiative).
"We were working with over 50 shots a day, a lot of footage, and needed everything we did to work when we got back," Iorio recalls. "We designed a simple post workflow that allowed Einar to be cutting the day we got footage and we were also compressing and uploading avid media from Cape Town to LA and NY, so the other spots in the package could be in progress at the same time."
"One People" was shot on the Canon 7D, a decision based in part on the unique aspects of the shoot and workflow. "Tying so many images together required a singular vision," says Einar. "The creative process was very fluid, and Francois mapped this out very well. I was thrilled with how well the avid and the after effects worked together. My rough lineup could go into Todd's system and we could work together to really make it unique and beautiful."
"Einar and I worked very closely on this," Iorio says. "He would be working on timing and getting elements together and I would be composing scenes. There was a lot of back and forth and the close quarters made for a closer collaboration, which was really necessary with this project. Of course it was great to get back to LA with all of our project files and setups and plug them right back into the artists and infrastructure we have here, including the color workflow. With this many moving parts in production, this spot is a real testament to how our flexibility on the back end gives clients more room for creative."
Agency: TBWA\Chiat\Day, Los Angeles
Global Director of Media Arts: Lee Clow
Chief Creative Officer: Rob Schwartz
Group Creative Director: Brett Craig
Interactive Creative Director: Michael Tabtabai
Associate Creative Director: Xanthe Hohalek
Art Director: Dustin Artz
Copywriter: Chris Jones
Managing Director: Erica Hoholick
Account Director: David Dreyer
Management Supervisor: Kristen Latto
Executive Producer/Agency Producer: Anh-Thu Le
Assistant Producer: Doris Chen
Production Company: Paranoid US, Los Angeles
Director: Francois Vogel
Executive Producers: Cathleen O'Conor, Claude Lettessier
Line Producer: Janice Biggs
DP: Michael Cleary
Editorial: Union Editorial
Editor: Einar Thorsteinsson
Assistant Editor: Daniel Moreno-Luna
Executive Producers: Michael Raimondi/Megan Dahlman
Producer: Joe Ross
VFX: resolution la
Sr. Visual Effects Supervisor: Todd Iorio
VFX Artist Amir Qureshi
VFX Artist Seth Silberfein
Compositors: Evan Guidera, Jason Jenson, John Nierras, Mannix Richenbacher
Mixer: Josh Eichenbaum
"One People" was shot on the Canon 7D, a decision based in part on the unique aspects of the shoot and workflow. "Tying so many images together required a singular vision," says Einar. "The creative process was very fluid, and Francois mapped this out very well. I was thrilled with how well the avid and the after effects worked together. My rough lineup could go into Todd's system and we could work together to really make it unique and beautiful."
"Einar and I worked very closely on this," Iorio says. "He would be working on timing and getting elements together and I would be composing scenes. There was a lot of back and forth and the close quarters made for a closer collaboration, which was really necessary with this project. Of course it was great to get back to LA with all of our project files and setups and plug them right back into the artists and infrastructure we have here, including the color workflow. With this many moving parts in production, this spot is a real testament to how our flexibility on the back end gives clients more room for creative."
Agency: TBWA\Chiat\Day, Los Angeles
Global Director of Media Arts: Lee Clow
Chief Creative Officer: Rob Schwartz
Group Creative Director: Brett Craig
Interactive Creative Director: Michael Tabtabai
Associate Creative Director: Xanthe Hohalek
Art Director: Dustin Artz
Copywriter: Chris Jones
Managing Director: Erica Hoholick
Account Director: David Dreyer
Management Supervisor: Kristen Latto
Executive Producer/Agency Producer: Anh-Thu Le
Assistant Producer: Doris Chen
Production Company: Paranoid US, Los Angeles
Director: Francois Vogel
Executive Producers: Cathleen O'Conor, Claude Lettessier
Line Producer: Janice Biggs
DP: Michael Cleary
Editorial: Union Editorial
Editor: Einar Thorsteinsson
Assistant Editor: Daniel Moreno-Luna
Executive Producers: Michael Raimondi/Megan Dahlman
Producer: Joe Ross
VFX: resolution la
Sr. Visual Effects Supervisor: Todd Iorio
VFX Artist Amir Qureshi
VFX Artist Seth Silberfein
Compositors: Evan Guidera, Jason Jenson, John Nierras, Mannix Richenbacher
Mixer: Josh Eichenbaum
Comments (6)
Posts like this tends to make me personally so heartbroken, I am aware its cleache to ask if we can all just get along, but how much more of this are we gonna endure?
Posted by wooden shed | February 16, 2010 9:01 AM
Posted on February 16, 2010 09:01
Hola, No estŠ± seguro de que esto es verdad:), pero gracias a un cargo.
Dolly
Posted by Dolly | February 17, 2010 7:12 AM
Posted on February 17, 2010 07:12
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Posted by WoW Mobiles | March 4, 2010 10:09 PM
Posted on March 4, 2010 22:09
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Posted on March 12, 2010 22:54
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Posted on April 29, 2010 03:36
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Posted on May 12, 2010 02:58