Director, TWC Films

Arni Thor Jonsson basically grew up within the walls of a production house. Initially, he worked for his father, the CEO of SagaFilm, an Iceland based production company. Arni learned the art of visual storytelling from the ground up, working as a runner, grip, gaffer, AC, AD and even an editor before breaking out on his own in commercial direction.

After working as one of the country's most distinguished radio hosts during the 90's, Arni started his own program called Zyrdur rjomi, and continued to pump out progressive beats. Later he started an mp3 music blog as a new avenue for his musical tastes and fan base.

Accomplished is a misnomer for Arni, having gone above and beyond the description of the term in his endeavors. He has directed over 300 Icelandic commercials, 80 International spots, and a swath of music videos. In the process, Arni has received the best video award for Icelandic music videos, and he has been nominated for best video on a number of other projects. He has also been awarded or nominated commercially at Cannes, EuroBest, Golden Drum, Epica, Addy Awards, and YoungGuns.

Arni has worked on nearly every continent, and has done so for companies as prominent and varied as Smirnoff, Sony, Heineken, Ikea, and McDonalds. His ventures aren't limited to commercials, music videos, and DJ gigs either. Currently, Arni is breaking into the feature film business with two new projects titled, Red Christmas, and The Obituarist. Arni has also just opened up his own production house in Reykjavik named Republik Films.

It takes a master of media to reach the lofty goals that Arni has, showing that not only does he have the talent, but also the experience, and passion, to bring any idea to life.