NEW YORK/SANTA MONICA, January 29, 2010 - Bicoastal Union Editorial has expanded its longform and feature film services with the addition of Noah Haeussner as Head of Entertainment Development. Haeussner comes over from Level 1 Promotion, where he served as Director of National Promotions for Film and Television. Already an award-winning editorial shop whose roster has deep experience in commercials, music videos, feature films, and trailers, Union now becomes a full-service marketing and post production house in the feature arena. The company has been awarded its first project in this capacity, handling the entire marketing campaign for "Obselidia," the feature debut from director Dianne Bell currently screening in competition at the Sundance Film Festival.

"This is a natural evolution for Union," said Union Partner/Executive Producer Michael Raimondi. "Many of the additions to our roster over the last couple of years have contributed to this moment." Union partner/editor Sloane Klevin co-produced and edited the Oscar, EMMY, and Peabody Award-Winning documentary Taxi to the Dark Side, for example; editor Jinx Godfrey cut the Oscar-winning doc "Man on Wire"; and partner/editor Jim Haygood ("Fight Club," "Where the Wild Things Are") is currently editing the feature "Tron." Union recently completed work on trailers for high profile Television projects like HBO's "Addiction" and "True Blood."

"Noah is at the forefront of the current trends in feature film marketing," Raimondi added. "From understanding film marketing theatrically and online, to experiential marketing and brand integration, he is the perfect person to help us fully exploit the talent and resources here at Union."

While at Level 1, Haeussner developed and managed a number of online and offline marketing initiatives for films such as Speed Racer, The Dark Knight (Harvey Dent campaign), Angels & Demons, and The Taking of Pelham 123. He previously headed up the film marketing department at StreetWise Concepts & Culture (youth oriented marketing firm) where he developed and executed national campaigns for Warner Bros.' 300, I Am Legend, Get Smart, and Paramount Pictures' Beowulf. Roles as Marketing Manager at National Lampoon and in Public Relations with Bender/Helper Impact working with such clients as 20th Century Fox H.E. and MGM H.E., round out Haeussner's professional experience.

Haeussner said that his background in marketing and brand integration, paired with Union's experience in the advertising arena, makes Union's entertainment division an ideal branding partner for studios. "My counterparts at the studios had been very interested in the notion of a one-stop shop for the marketing of their films," Haeussner recalled. "There have tended to be a lot of middle men in this process, and we offer a streamlined vision and concept for feature marketing; we can edit your epk, do the print, create the online presence, handle offline marketing activities, and, of course, edit trailers and TV spots."

"Obselidia" - about a man who is out of step with the 21st Century and pathologically nostalgic for things that used to be - is a film, said Haeussner, "that provides one of the industry's top commercial post houses opportunity to open up the division with something we can really stand behind." "'Obselidia' is a beautiful story that serves as an allegory for much larger issues," said Raimondi. "It is a truly independent film from a first-time director and, of the sixteen films screening in competition at Sundance, it's one of the few with no stars, so Union's efforts can have a real impact on its success."

Union has offices in Santa Monica, CA, and New York City. Its New York office opened in 2008, with Partners/Editors Sloane Klevin and Geordie Anderson, and Executive Producer Caryn MacLean. In addition to Klevin, and Anderson, the Union roster is comprised of Partner/Editors Jim Haygood, Einar, and Jay Friedkin, and editors Nico Alba, Jinx Godfrey, Nicholas Wayman-Harris, Marco Perez, Pablo Piriz, and Paul Plew.