LOS ANGELES, CA, December 7, 2009 - Production collective Deek has launched in Los Angeles, under the aegis of directors Dan Reid and Brinton Jaecks. With a strong background in visual effects, Jaecks (via Logan) has contributed to projects such as the opening credits of "Zombieland," Apple Sonic (Coldplay), Apple Paint (for the Nano), the trailer for Sony Resistance 2, and Metal Gear Solid "Werewolf". Reid, a graphic designer-turned editor-turned director, has worked with varied clients like P&G, Adidas, and Gatorade. As Deek, the pair are joined by what they describe as "a small, rotating army of VFX artists." Deek's all-new spec reel consists of humorous, effects-driven spots for Duvel, IBM, Trident, Tobaccula, and D&G.

Both Jaecks and Reid (pict., l-r) graduated from the Rhode Island School of Design, an experience that inspired their current partnership. "The brand of creative thinking the school preaches encourages experimentation and, above all, selfless collaboration," Reid said. "We formed Deek to show what we can accomplish as a group, as opposed to the work we've done in our individual careers."

The directors and artists at Deek like to work on a spot from production through post, Reid said, saving a client precious time and money. "Having Brinton on set as both a director and FX supervisor is immensely helpful in that regard," he explained. Deek is currently meeting with production companies and representatives.

Reid added that Deek has developed technological innovations designed to be both cost-effective and to advance the filmmaking medium. "We've invented a robotic camera capable of performing an industry first," he noted, "and we're very excited to take it for a test drive on a commercial or music video."