SANTA MONICA, CA, November 5, 2009 - Flame Artist/Compositor/Graphic Artist Joseph Grosso, of Arsenal FX, Santa Monica, CA, recently completed work on the Hype Williams-directed Jay-Z video "Empire State of Mind." The video, shot on location throughout New York City and featuring Alicia Keys, has been building up momentum since its world premiere on Game 1 of the World Series which pitted the New York Yankees against Philadelphia Phillies (the Yanks took home their 27th penant last night).
The cut is from Jay-Z's new album The Blueprint 3 and Hova's never seemed so much at home as he does in this music video, which has understandably become an instant anthem for the Big Apple. For her part, Keys is picture-perfect in Times Square, playing a black Yamaha grand piano adorned with a NY skyline and the Statue of Liberty.
Keys, who performed the song with Jay-Z at Yankee Stadium for game two of the Series, said of the clip, "It is a masterpiece video. The way it's put together, it is so New York. You totally get it and understand it. It's artistic. It's hard. It's beautiful. It's like everything."
"Empire State of Mind"
Director: Hype Williams/HSI
Online: Joseph Grosso/Arsenal FX

Comments (51)
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