Touch Screen Navigation. Independent DVD Screens. Multi-Flex Seating. Rear-View Camera. All of these specifications and more are beautifully captured and conveyed in a new, all-CG campaign for the GMC Terrain via Leo Burnett Detroit. Set against a drawing-board cityscape, the spot plays like a blueprint come to life and provides yet another great example of SWAY Studio's incomparable Drive-A-Tron™ software, also used to create the limo scene in "2012".
Client: GMC
Spots Title(s): "And It Fits," "Standard Features," "Price"
First Air Date: 11/9/09
AGENCY: Leo Burnett
Executive VP / Creative Director: Peter McHugh
Creative Director: Chad Laughlin
Senior Agency Producers: Scott Gould / Jennie Hochthanner
PRODUCTION/VFX COMPANY: SWAY Studio
Director: Mark Glaser
Executive Producer: Meridith Machial
Visual Effects Supervisor: Aaron Powell
Art Director: Serge Machial
Producer: Alex Thiesen
Production Coordinator: Will Lemmon
Previs Artist: Rob Glazer
Digital Artist: Cesar "Chancho" Chavez
Digital Artist: Steven Wang
Digital Artist: Art Sayan
Digital Artist: John Niehuss
Nuke Compositor: Brady Doyle
Nuke Compositor: Joseph Zaki
Flame Artist: Andy Edwards
MOTION GRAPHICS COMPANY: Buck
Creative Director: Ryan Honey
Executive Producer: Maurie Enochson
Associate Creative Director: Jeremy Sahlman
Producer: Eric Badros
Art Director: Jenny Ko
Design: Jon Gorman
Animation 3D/2D: Tim Hayward, Cody Smith, Matt Everton, Zach LaPlante, Jon Gorman
Rigging: Jens Lindgren
Technical Director: Paul Hormis
Production Coordinator: Ashley Hsieh
Original Music ("Standard Features"): Finger Music
Composer: Dave Hodge
Producer: Tania Thiele
Comments (3)
I wouls like to know the artist and song title of "It Does/Price" video please.
Posted by Chris | December 1, 2009 7:58 PM
Posted on December 1, 2009 19:58
Fresh content, nice layout. Love the blog.
Posted by Johnson | March 16, 2010 6:15 PM
Posted on March 16, 2010 18:15
I love the new touch screen generation because it is easy to switch between different programs. But I think it must give a notebook with a touch screen like the iPad because it is useful by the work. Why nobody offer such notebooks?
Posted by Leonhard Keck | May 8, 2010 1:26 PM
Posted on May 8, 2010 13:26