Director David Neham of Bandito Brothers gives babies a voice in the new web campaign driving viewers to MillionBabyCrawl.com. Created for Seventh Generation, which makes naturally safe and effective household products, the initial ads depict babies on a soapbox, urging their brethren to march - well, to crawl - on Washington to demand toxic chemical policy reform from Congress. Two subsequent ads show the "crawl" underway; legions of babies are spotted in the city and on a country road as they make their way to the capital.

All post production and VFX was done in-house at Bandito Brothers Post.

DOWNLOAD "We'll Crawl"

Client: Seventh Generation
Spots Title(s): Crawl / Take a Stand
First Air Date: October 13, 2009

Agency: Carmichael Lynch
Creative Director: Brad Harrison
Agency Producer: Tracy Tabery-Weller

Production Company: Bandito Brothers
Director: David Neham
DP: Marten Tedin
EP: Jeff Rohrer
Producer: Ryan Slavin

Editorial: Bandito Brothers Post
Editor: Jacob Rosenberg

Post/Effects: Bandito Brothers Post
VFX/Combustion Artist(s): David Wilson, Brett Novak, Adam Lima
EP: Jacob Rosenberg

Telecine: Bandito Brothers Post
Colorist: Andrew Huebscher

Shoot Location: Los Angeles, CA