There’s nothing wrong with an all-male “Pit Crew” decked out in skimpy ladies clothing. Just ask outspoken race car driver Danica Patrick. In Biscuit director Tim Godsall’s new spot for Boost Mobile, Patrick explains that what’s wrong is paying extra for standard features like text and web. Mophonics adds a suitably dramatic score to the spot, supporting the striking image of mock-trannies in the heat of battle.

“Visually, the spot is so over-the-top, but it’s also dry and deadpan, so we thought it would be funniest if the music played it straight too, which is how we ended up with the ridiculously dramatic orchestral score,” comments Mophonics Creative Director Stephan Altman of the full orchestral score by company composer Veigar Margeirsson. “We ended up adding more absurd drama on top as the project evolved.” Altman notes that once the chosen piece of music was locked in, “there were some cool visual/audio tweaks we began to do, making some fun over-dramatic musical flourishes that the editor was able to cut to.”

Production Co.: Biscuit
Director: Tim Godsall
DP: Stefan Czapsky
Executive Producer: Holly Vega

Editorial Co.: Number Six
Editor: Chan Hatcher
Executive Producer: Chrissy Desimone
Assistant Editor: JC Nunez

Colorist: Mark Gethin
Transfer Facility: MPC
Online Facility: Method
Creative Director: Gil Baron
Online Facility: Method Studios
Lead Effects Artist: Sebastien Caudron
Smoke Artist: Aidan Thomas
Effects Producer: Rachel Kaminek

Final Mix: Eleven
Mixer: Jeff Payne
Asst Mixer: Mike Franklin
Executive Producer: DJ Fox-Engstrom

Shoot Location:Indianapolis, IN