Mike Bigelow of GARTNER is known for top-notch casting (be it live action or mini-wheat), and a deft comedic touch. He brings both to bear in this new spot via Leo Burnett, which captures the frenzy of the mid-morning coffee rush . With all the options available at today’s coffee houses, a “Barista” needs more energy and focus than even a triple-shot machiatto can offer. A breakfast of Kellogg’s Frosted Mini-Wheats keeps our protagonist on point, so she, and her customers, can get through their day.

Client: Kellogg’s Frosted Mini-Wheats
Spots Title(s): “Barisa”
First Air Date: 6/1/09

Agency: Leo Burnett
Group Creative Director: Mark Oosthuizen
Art Director: Ryan Dillon
Copywriter: Dan Lewis
Agency Producer: Matt Blitz

Production Company: GARTNER
Director: Mike Bigelow
DP: Phedon Papamichael
EP(s): Don Block, Rich Carter, Elaine Behnken, Annie Hanlon
Producer: Helen Hollien

Editorial: The Whitehouse
Editor: Dawn Guzowski

Shoot Location: Los Angeles