Technically, it was called “Housewarming,” but most people know it by “Walk-in Fridge.” This is largely because the payoff in director Bart Timmer’s acclaimed Heineken spot comes in the form of dudes letting out an ecstatic cry when they see that their buddy has turned his closet into a fridge full of ice cold beer.
Timmer - repped in the US and UK by Outsider - follows up “Walk-in Fridge” with a new ad in which a Russian guy references that very spot, asking his contractor for the same feature. Lines get crossed, of course (thanks to the Russian accents), and what the contractor comes up with is…well, different.
Client: Heineken
Spot Title: “Walk-in Fridge”
Air Date: May 9, 2009
Agency: TBWA\Neboko
Agency Producer: Wietske Hovingh
Creative: Jorn Kruijsen; Jeroen van de Sande
Director: Bart Timmer (represented by Outsider in the US and UK)
Production: CZAR.NL
Producer: Robert Nan; Hein Scheffer
Director of Photography: Alex Melman
Post Production: Ambassadors
Editor: Annelien van Wijnsbergen
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