Mophonics provides the track for this Web spot, in which a motley crew of unlikely b-ballers vow to beat Dwayne Wade in a game of HORSE.
The ad promotes T-Mobile’s “Shot Of A Lifetime” contest, and, judging from the game these guys display in their video, the odds may be against them. Nevertheless, somebody’s gonna take on D-Wade in a game of HORSE at the NBA Eastern Conference Finals 2009 on May 26th. Per the promotion, “T-Mobile will fly you and your Fave 5 to the game so you can have a deep bench to cheer you on. Win the game and you’ll win $50,000 and could even be featured on TV.” It’s worth a shot, yo.
Campaign: Shot of a Lifetime
Agency: Publicis, Seattle
Creative Director: Steve Williams, Rob Hollenbeck
Writer: Latasha Ewell
Art Director: Leslie Buker
Exec Producer: Adam Oliver
Agency Producer: Nicole Dundas
Account Exec: Andrie Wheeler
Production Co: Stryker + Duke
Director: Erik Moe
DP: Alain Betrancourt
Exec Prodcuer: Ivo Knezevic
Line Producer: Ron Cicero
Editorial Company: Crush Editorial
Editor: Richard Cooperman
Post Producer: Alyson Wycoff
Composer: Brad Breeck
Producer: Colette Huemer
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Posted by Archie Supports Fair Play | May 19, 2010 8:25 PM
Posted on May 19, 2010 20:25
Fake student Adam Wheeler "My own, brief, assessment of my character is that I am sententious, crypto-tendentious, slightly pedantic with a streak of contrarianism, a fascination with any pedagogical approach to Shakespeare, and a decent sense of humor" classical self delusion although on the other hand heart warming
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Posted on May 19, 2010 21:18
Fake student Adam Wheeler "My own, brief, assessment of my character is that I am sententious, crypto-tendentious, slightly pedantic with a streak of contrarianism, a fascination with any pedagogical approach to Shakespeare, and a decent sense of humor" classical self delusion although on the other hand heart warming
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Posted on May 19, 2010 21:19
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Posted on May 19, 2010 22:02