Directed by Tim Godsall and created by the team of Rich North and Adam Koppel of Publicis & Hal Riney, this new spot for US Cellular has a "Crayon" (crafted by celebrated sculptor Deim Chau) representing each contact stored on your cell phone. With US Cellular's My Contact feature, those close to you will never be out of reach. Arsenal FX - which worked on the entire campaign - created additional crayons to give the scene depth, and modified the shapes of the crayons to make for a very graceful melting effect. And - as the commercial is all about color - let's not forget the subtle tweaks in that area, which give "Crayon" a distinct and vibrant beauty. Kudos as well to Justin Trovato for his seamless editing.
Client: US Cellular
Spot Title: "Crayon"
Agency: Publicis & Hal Riney (SF)ACD/Copywriter: Adam Koppel
ACD/Art Director: Rich North
Producer: Debbie Chin
Production Company: Biscuit Films
Director: Tim Godsall
Editorial: Cosmo Street/LA
Editor: Justin Trovato
Post/VFX: Arsenal FX
Online/VFX Artist: Mark Leiss
Comments (2)
Really digging the layout for this site...nice work.
Posted by Dianne Glynn | February 6, 2010 8:09 AM
Posted on February 6, 2010 08:09
I admire what you have done here. I like the part where you say you are doing this to give back but I would assume by all the comments that this is working for you as well.
Posted by licitatii online | February 10, 2010 2:46 PM
Posted on February 10, 2010 14:46