VENICE, CA, April 7, 2009 - Music production company and digital label Mophonics is employing a number of current marketing platforms in connection with its release of singer/songwriter Joey Ryan's debut EP, "As It Must Be." Mophonics produced the album, and when it drops today, the world will hear about it, via Topspin, IODA, iTunes, and MySpace.
"We're always peering around the corner in search of emerging technologies and marketing opportunities," said Mophonics Executive Producer/Founder Michael Frick of the many avenues his company is utilizing in conjunction with the release.
Mophonics and Ryan are among a growing group of managers and artists who are augmenting traditional digital distribution by using a new direct-to-artist platform known as Topspin; others using the new application include Joe Purdy, The Beastie Boys, Yeah Yeah Yeahs, and White Denim. Since its launch in 2007, Topspin has delivered impressive results, allowing fans and artists to virally distribute streaming media widgets to music blogs, social network profiles, and fan sites, resulting in millions of incremental impressions.
"We can use Topspin to communicate and interact directly with fans of Joey Ryan, and use IODA's broad reach to distribute to the rest of the digital world," reasoned Frick. Describing itself as "the premier digital distribution and marketing company for independent labels who want to build and grow their business," IODA's network of digital retail partners includes all the major distributors such as iTunes, Amazon, eMusic, Rhapsody, Sprint, and Verizon as well as dozens of newly emerging outlets.
"In addition to producing great music, it's our job to connect musicians, advertisers, and consumers," Frick said. "We work with our clients to expand the horizons of music and branding."
About Mophonics
Forward-thinking and firmly situated at the intersection of the music and advertising industries, Mophonics counts Wieden & Kennedy, BBH, TBWA/Chiat/Day, BBDO, McCann Worldgroup, and Goodby Silverstein & Partners among its agency clients and has created music-driven cobranding intiatives for Apple, Visa, Verizon, Scion, Wrigley's, Electronic Arts, Axe, Nissan and Nike, and more. Mophonics is the only company to create an original single, "Gimme That," for an Apple iPod campaign. Artist Zeroleen's "All Good," has been featured in "CSI: Miami," "Weeds," multiple film trailers and ad campaigns for Verizon and 24Hr Fitness; the single also received airplay on specialty radio, retail outlets, and in-flight radio. Mophonics-produced band Four Fifty One was featured on NBC's "Friday Night Lights" and in a 4-spot Wrigley's campaign that featured Mophonics-produced artists; the band also played a 40-gig sponsored tour for energy drink Upshot. The Mae Shi, repped by Mophonics for original compositions and sync, was a strong presence at SxSW in 2009, with placements in Rockstar Games Midnight Club LA (MCLA) and in the award-winning indie "My Suicide."
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