Sportie LA (flagship store pict., r.) was featured on the CBS April Fools special, "I Get That A Lot."
As part of one prank, rapper/actor Ice-T went undercover as a Sportie LA employee.
The program won its 8 p.m. time slot in the ratings on Wednesday and helped CBS finish in second place for the night over all. According to Nielsen's estimates, the celebrity-filled hidden-camera special attracted 10.3 million viewers, easily outperforming the runner-up in the hour, Fox's "Lie to Me" (9 million).
Sportie LA, and its grassroots content and marketing eGency, SLAM, recently collaborated with Fila and 3M Scotchlite Reflective Materials on the launch of the brand's "Melrose" shoe and are embarking on a campaign supporting the second round of new styles from newly relaunched LA Gear.
Comments (4)
I use hidden camera to look what my neighbours are doing in the backyard. There are no words for me to describe how they have no shame. Worse, they come on Sunday to church as if nothing has happened. Oh my.
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