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Arsenal FX GM Rally Campaign

arsenal logoThe artists at Arsenal FX lent their talents to this new spot, in which GM showcases 19 of its new models, all of which get 30 MPG or better and are available for their respective Red Tag sticker prices.

Whether pulling up to a house to close a real estate sale or arriving at an event, Cadillac drivers exude "Total Confidence," in this spot from GM's new "Rally" campaign.

 

GM "Rally" campaign

Agency: McCann Worldgroup
Production Company: Tool, NA 
Directors: Erich Joiner & Harry Cocciolo
 
Editorial: Optimus
 
Post/VFX: Arsenal FX
Online/vfx cleanup: Mark Leiss, Joseph Grosso
 
Mix: POP Sound

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This is a great article.

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