Sportie LA Unveils its Own 'Mini-Stimulus Plan,' with Help from Kamila Kalish
BEVERLY HILLS, CA, February 10, 2009 - When a YouTube video goes viral, it usually means people want to share some laughs, or a message. In the case of a new video from the vlogger known as LA Sneaker Girl, they also may be sharing a discount, thanks to top indie retailer Sportie LA.
The vlogger, Kamila Kalish, wears only LA Gear sneakers in her postings. A teacher from Las Vegas (believe it or not, they DO have schools there!), Kamila met the Sportie LA team last year at a trade show and gave her some new gear - LA Gear, as it happens (the brand has just relaunched an updated version of their classic Unstoppable line).
The owners of Sportie LA were so moved by Kamila's latest video - an emotional posting in which she reflects on the appointment of Hillary Rodham Clinton as the third female Secretary of State - that they are having Kamila share a 10% discount on all of its brand new LA Gear product, Wednesday, February 11.
"Hers is a great message," said Justo A. Diaz, of content and marketing eGency SLAM, which is presiding over the relaunch and has already gotten a lift from the Sneaker Girl's videos. "Kamila has established herself as a strong-minded independent woman and she's moved by the opportunity we have as a nation and the times we live in. We all want to participate in that, to feel good and hopeful." Diaz added that sharing the discount "was a chance for us to add practical value on top of the message, and create a 'mini-stimulus plan' for customers."
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