Call it a "Bjursta" inspiration: this new spot for IKEA from director James Rouse of Outsider tugs the heartstrings and ignites the creative spirit with the story of a small boy who can't seem to get his busy family to look at a creature he's fashioned out of clay. The answer, fortunately, can be found around the dining room table, courtesy of IKEA.  

Rouse sees the signs in this next spot, and they all say 'NO'. By juxtaposing the many things we are asked NOT to do, with all the things a family CAN do with an "Ektorp" couch from IKEA, the world seems a much cozier place.

Client: IKEA
Title: "Bjursta," "Ektorp"
Air Date: October 3, 2008

Agency: St Lukes Communications
Creative Director(s): Alan Young, Julian Vizard
Agency Producer: Jessie Middleton

Director: James Rouse
Producer: Benji Howell
Production Company: Outsider
DOP: Karl Oskarsson

Editorial: Work Post
Editor: Neil Smith

Post: Motion Picture Company