LOS ANGELES, CA, October 20, 2008 - As Election Day looms on the very near horizon, Mamas for Obama is releasing a series of new spots designed to touch on issues of critical importance to parents. Ramaa Mosley of trio films, and Riess/Hill of GARTNER, each directed ads for the pro bono campaign, now running on YouTube, and on truthandhope.org.

Directed by Mosley, "Cookie" presents little kids with a series of either/or questions, such as "Do you want health care, or do you want a cookie?" Naturally, the interviewees want whatever sounds yummiest or the most fun. As the charming and effective spot - written by Galen Bernard (Arnold Advertising) - makes clear, kids can't make decisions about their welfare; the choice is ours and we have to seize every opportunity to be heard. A second spot, "Time Out," written by Ken Marcus (The Martin Agency), offers insight into why the GOP might need a break.

"These young people were so passionate," says Mosley, herself a mother of two. "One girl has spent the past few months canvassing with her parents and going door to door in support of Obama. In addition, directing these spots was an amazing opportunity to collaborate with fantastic creative directors and create completely fresh branding from start to finish." 

Expanding on that theme, "Bad Behavior" from directors Riess/Hill of GARTNER explores the concept from the kids' point of view. "We loved the group's tagline 'Republicans need a Time Out'," says Amy Hill, "so Chris and I ran with that. We went off over a weekend and did our thing, letting kids be themselves." A montage of kids riffing on the concept of Time Outs is followed by the aforementioned tagline. "We wanted to get this message out to moms on the fence. We know there are a lot of undecided moms in this country, and they all want what's best for their children, they want truth and hope. Hopefully, we connected with them."

"Mamas for Obama is thrilled that Ramaa and Riess/Hill are involved in our efforts to put grassroots advertising on the air in swing states," said the group's Lizzie Chase. "The United States is at a tipping point economically, environmentally, and strategically, and these spots will, we hope, help undecided voters see that the Republicans do indeed need a time out to think about their bad behavior over the last eight years."

Both directors expressed their profound appreciation for the artists, crew, facilities, and others who donated their time and talents to the creation of these spots. 

Editorial: Radium
Executive Producer: Jeff Blodgett
Producer: Linda Jackson
Coordinator: Derek Johnson
Editor(s): Lee Gardner, Brad Wetmore
Asst. Editor: Sarah Cole
Sr. VFX Artist: Maribeth Emigh
Voice Over: Marcie Teague
Audio Mix: TJ Callaway
Master Control Engineer: Gabe Castellanos

"Bad Behavior"
Director: Riess/Hill (GARTNER)
Editorial: Cosmo Street
Editor: Ben Longland
Asst. Editor: Shinya Sato
Editorial Executive Producer: Jerry Sukys
Music/Sound: Eleven Music and Sound