Russell Brand, Jonathan Ross, and Chris Evans get their groove on with this new campaign for BBC2, directed by James Rouse. In the spots, the radio personalities jam to a funky mix of music, testimony to the fact that BBC2 offers "Amazing music played by an amazing lineup."
"We had to work within incredibly tight shooting schedules," recalls Rouse, "which, I believe, assisted in the creation of a manic mood onscreen. Jonathan Ross brought a load of his own Japanese toys into set which was great fun, ending up being rather taken with a glowing monocopter, which he tries to master on camera." Rouse notes that Chris Evans got quite involved in the whole process, "even calling a meeting a few days before the shoot to see what he and his team could add to the day. And it is worth noting that he plays a mean Air Guitar." During his short time shooting Russell Brand, says Rouse, "he was almost constantly rearranging himself. This was likely a function of his skin tight black trousers...at least that's what I told myself was the reason."
BBC Radio 2 "Russell Brand" (aka "A Bit of a Mix Up")
Client: BBC Radio 2
Air Date: September 18, 2008
Agency: RKCR/Y&R
Creative: Paul Angus/Ted Heath
Production Company: Red Bee Media (BBC In-House Production)
Director: James Rouse (represented by Outsider in the US and UK)
DOP: Denzel Brown
Editor: Owen Oppenheimer
Music: Factory Studios
Music Mix: Anthony Moore/Ben Firth,Ted Heath/Paul Angus