Video Opens Show as Part of Massive Attack's Meltdown Festival

NEW YORK, NY, July 22, 2008 - Music and film icon Grace Jones has made a career of toying with and reinventing her image, putting an indelible stamp on popular culture. A video for her song "Corporate Cannibal," directed by Nick Hooker of Rabbit, and cut by Union's Sloane Klevin, manipulates that image like never before and wowed fans and critics alike in London recently when it opened Jones' show as part of Massive Attack's Meltdown Festival. Jones had approached Hooker about a collaboration after seeing his art work and the animated projections he created for U2's Vertigo tour, also cut by Klevin.

Hooker worked with DP George Steel and shot the video in London. "Corporate Cannibal" depicts Jones's iconic face warping and distorting like a demonic digital voodoo doll come to life. Hooker pushed the imagery as far as possible, trying to find a look that would be simultaneously disturbing and beautiful. 

Once Hooker finished working with the raw footage he turned to Klevin to pull the visual story together in the edit. "As an artist, Sloane is really quick, making wonderful, deliberate choices and showing a great editorial sense when it comes to cutting music," the director said. "She's very intuitive, hitting it on the nose. It's something to see."For Klevin, the project was an opportunity to help create a piece of unique digital art. "Once we found the core images and the most intense moments in the performance, it was a matter of going with the music and Nick's concept, and feeling our way through the edit."

Klevin is currently completing a global Toyota brand campaign - "Less is More" - via Dentsu America and directed by Lenard Dorfman of @radical.media; her next assignment is a series of promos for the season premiere of ABC's Desperate Housewives, helmed by Peggy Sirota of Pretty Bird USA.

 

 

 

 
Spots Title(s): "Corporate Cannibal"

Director: Nick Hooker
DP: George Steel

Editor: Sloane Klevin