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Durex Stretches the Boundaries of Animated Advertising

We're "Feeling" very amorous after watching this new spec spot for Durex directed and animated by Anik Rosenblum. The ad features a simple, imaginatively executed concept that was inspired by the song "Don't You Want Somebody to Love".

"Love is something that involves our senses, and is a natural stimulant," says Rosenblum. "Love is being alive. Using this concept to advertise condoms is a bit of a joke, but the idea is to lend fun and energy to the Durex brand."

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This page contains a single entry from the blog posted on June 24, 2008 12:58 PM.

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