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Wii Boxing Experiment in Advertising

A director known as Twist sent in this beautifully photographed and stylized spec commercial for Wii. Titled "Wii Boxing," the piece is designed to reflect the physicality and the sweet science in a visual spot that would pique the interest of new adult gamers.

Director: Twist

Production Company: Contraband, USA

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Comments (3)

Jason:

This spot is off the hook.. A true artist. It's a nice twist on a gaming spot.

Alan Saunders:

This great film something new and different for the Wii. Great job!

Matt:

It's a little much for a Wii spot. It looks like most european ads of the early '90s and is WAY off brand. Sure the photography's okay, but, it would be better in stills than it is in cinema-graphic.

P.S. I don't care that it's a spec spot, do a spec spot that's better than what's running. Not worse.

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This page contains a single entry from the blog posted on May 8, 2008 6:00 AM.

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