In a new spot created via Leo Burnett, James Gartner takes us inside a “Dorm Room”, where some college girls try to come up with the best message to place in Hallmark’s new Recordable Card; the result is a rocking Mothers Day message. Chris Claeys of Cutters edited the spot, airing now.

Client: Hallmark
Spots Title(s): “Dorm Room”
First Air Date: 5/1/08

Agency: Leo Burnett
Executive Creative Director: Tim Pontarelli
Art Director: Sarah Gleason
Copywriter: Jane Koh
VP, Content Architect: Tom Keramidas

Production Company: GARTNER
Director: James Gartner
DP: Tom Olgeirsson
EP(s): Rich Carter, Don Block, Elaine Behnken
Producer: Roger Petrusson

Editorial: Cutters
Editor: Chris Claeys

Shoot Location: Los Angeles