Created via Element 79 Partners and directed by James Gartner, a new spot for Fritos has a tender, down-home feel: After putting his daughter to bed, Tim McGraw heads outside with his guitar to snack on chips and gaze at the “Country Stars”.
Client: Fritos
Spots Title(s): “Country Stars”
First Air Date: 5/9/08
Agency: Element 79 Partners
SVP / Group Creative Director: Susan Bertocchi
Art Director(s): Monica Klasa
Copywriter(s): Greg Oreskovich
Agency Producer: Kara Pierce
Production Company: GARTNER
Director: James Gartner
DP: James Whitaker
EP(s): Rich Carter, Don Block, Elaine Behnken
Producer: Roger Petrusson
Editorial: Jump
Editor: Michael Saia
Telecine: Complete Post
Exec. Prod: Elizabeth Krajewski
Shoot Location: Nashville, TN
Comments (17)
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Substantial performances from Jim Carrey as Steven and Ewan McGregor, (his best part and best performance in years), as Phillip go a long way to boost the film's credibility, not to mention its likability. Not that Steven is a particularly likable guy. Actually, if he moved in next door to me I think I would move house. At one point Steven's ex-wife, (yes, he's also gone down the heterosexual road as well), asks if the stealing and 'the gay thing' could be linked and while Steven would be the first to tell you he steals in order to keep up his gay lifestyle, his 'problems' are never explained or even explored in terms of his sexuality. His sexuality, the movie is telling us, is integral to his nature and has been since childhood. His hyperactive imagination and over-the-top personality are something else again. Gay or straight, Steven isn't someone I would want to know. Phillip, on the other hand, is sweetness personified and the voice of reason in Steven's world. Unfortunately it's a voice Steven doesn't seem to hear.
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Posted on April 8, 2010 02:50