The Raging Press - TV, viral, Web, and new media commercials; experiments in advertising; image broadcasting.

« Experiment in Advertising #37: Pound for Pound the Most Unusal Beer Spot in Recent Memory | Main | Nike Races Into the Past, Present, Future, with a New Advertising Experiment »

Doritos "The Adventures of Dave & Dale" - a Chipper Experiment in Advertising

Written and directed by Mark Bethune, this Doritos spec introduces an off beat pair of snack friends and their Cool Ranch love interest.

A few words from the director: "Jonathan Howells told me about a contest Doritos was having to direct a commercial and get it shown on air in the UK. So I wrote 3 commercials -  Episodes I,II & III. Time would only allow us to make one commercial so I decided to chop them into three 0:10 ads. It speeds it up and it's much more fun that way."

 
"I think because it's so fast it kind of hits you quickly and by the end of it you're not sure exactly what happened but it makes you want to watch it again.

Most of my ads have a lot crammed into them. I like speed and energy.  Some people find that over powering.  

With a product like Doritos they're pretty care free - so just associating something quirky with the name is hopefully a winning combination."
 
Dave: Jonathan Howells
Dale: Mark Bethune
Cool Ranch: Lisa Rodwell

Written & Directed by Mark Bethune
Animated by Alex Hobbs @ Gas & Electric in London

TrackBack

TrackBack URL for this entry:
http://www.diangy.com/mt/mt-tb.cgi/952

Post a comment

About

This page contains a single entry from the blog posted on May 22, 2008 10:36 AM.

The previous post in this blog was Experiment in Advertising #37: Pound for Pound the Most Unusal Beer Spot in Recent Memory.

The next post in this blog is Nike Races Into the Past, Present, Future, with a New Advertising Experiment.

Many more can be found on the main index page or by looking through the archives.