The Raging Press - TV, viral, Web, and new media commercials; experiments in advertising; image broadcasting.

« Press - Experiments In Advertising - March 2008 | Main | 'No Escaping' Paul Stevenson's Advertising Experiment for Screen3 »

Radar Music Videos Revolutionizes Music Video Commissioning

radar logoAt Raging Artists, we're always on the lookout for innovative approaches to spotmaking and production in general. On our radar this month is Radar Music Videos, "a simple way for bands, record labels and filmmakers to connect online to make and get music videos." Check it out...

Born out of two years' experience running record label music video competitions over the internet, RadarMusicVideos.com has created a worldwide community of music video filmmakers, with revolutionary intentions.

The site connects talented new filmmakers online with record labels and bands looking for low budget music videos. "It's a win-win-win scenario for record labels, bands and filmmakers," founder Caroline Bottomley told us. "It's increasingly vital to have a great music video to promote music, yet budgets across the industry are in decline. At the same time, there is a vast pool of talented filmmakers in the world who before now, found it very difficult to get access to music video work. Radar Music Videos creates a brand new platform for filmmakers, unsigned bands and record labels to connect and get great low budget music videos."

Commissions for both record labels and unsigned bands have already begun through the site. Radar has over 500 signed-up filmmakers on the site, many of them award-winning directors, spanning from Auckland to Vancouver and most countries in between. Radar is also developing a distribution arm. Representing copyright cleared music videos made by members, they are already distributing content to specialist music and online video sites, in addition to the Radar Picks channel on the website.

"The potential for Radar is absolutely massive," Bottomley says. "Filmmakers love the site, record labels are very excited about being able to generate more videos and unsigned bands have a way to access world class talent for their more limited budgets. It's a very exciting time."

TrackBack

TrackBack URL for this entry:
http://www.diangy.com/mt/mt-tb.cgi/884

Post a comment

About

This page contains a single entry from the blog posted on April 6, 2008 9:46 AM.

The previous post in this blog was Press - Experiments In Advertising - March 2008.

The next post in this blog is 'No Escaping' Paul Stevenson's Advertising Experiment for Screen3 .

Many more can be found on the main index page or by looking through the archives.