"Imagine a job where you work 10 days a year and make a hundred grand?"

Welcome to SpotLab, a new Web series following fledgling commercial directors in which each participant will shoot three original spec spots in three months to break into advertising.

15 filmmakers were chosen from over 60 applicants - each ready to become the next hot commercial director. Financing a commercial shoot is no small feat and these brave directors will put it all on the line, pulling together a new showreel in the next 90 days. The series runs on http://www.thespotlab.com.

We covered the launch of SpotLab - the program - on our Artists in Advertising page last month (click here for that story), and it's only appropriate that news of SpotLab - the Web series - should break on our home page. Not only are we excited to see a series about the creation of a commercial showreel, we're confident that this will be an entertaining and informative series, given that it is based on a hugely successful program.

Formerly known as Group101Spots, the organization has an impressive track record launching the careers of over 70 commercial directors through connecting members with agency scripts and one-on-one mentoring. "One of the things we're most proud of is that we are not only bringing up the directors, but all the dps, editors, producers, production designers, and other artists who collaborate with them," founder and executive producer, Dina Mande-Gould points out. "We've heard of many people working in the industry getting their first agent, or getting bumped up from assistant editor to staff editor, as a result of the work they've done in this program."

The Web series tracks the directors' progress as they select their scripts, shoot their spots and create a great new reel to transform their careers.

"It's not film school, but it is a laboratory, and it's a place from which directors can launch or transform their careers" says Mande-Gould. We're tuning in to watch these stories unfold.