With "I Love The Whole World," his new global spot for Discovery Channel, director James Rouse of OUTSIDER USA takes us on a journey of various perspectives, looking at the world through the eyes of the channel's many stars, astronauts, surfers, soldiers, Stephen Hawking...and more. Conclusion: it's awesome.

Notes from the set: "It started last summer, it was a long three-month process" says Rouse. "The song, obviously, is integral to the spot and we ultimately settled on 'Boom Dee Ya Da', which is a campfire song. It's catchy. Plus, there's a sense of fun in the shoot every day, something about singing brings a happiness to people, when you film people singing there is just happiness and fun in the whole process.

Filming the Zulus was an amazing experience. I was a little worried before hand about how they would take to singing boom dee ya da, rather than their traditional tribal waltzes. But they threw themselves into it, they loved it and did it with such passion."

Rouse filmed a host of Discovery Channel stars, including: The Alaskan King Crab Fishermen of Deadliest Catch, Dirty Jobs' Mike Rowe, Bear Grylls of Man vs Wild, MythBusters' Adam and Jamie, Mack from Future Weapons and Bruce Parry of Going Tribal.

"It was charming working with a lot of the personalities, though I wasn't familiar with them before hand. Josh Burnstein (of a soon-to-be-announced program) and Bear in particular were a joy to work with," the director recalls. "Since their shows are more of a documentary and adventure-style, they weren't familiar with the idea of a multiple-take, commercial filmmaking process, complete with full crew and lights, but they were totally fascinated by it and really enjoyed it.

For a brand to celebrate the world without seeming self-serving is unique, but as Discovery Channel celebrates the planet every day they have the right to ask others to do so with them. I hope it brings out a warm fuzziness in people."

Client: Discovery Channel

Spots Title(s): "I Love the Whole World"
First Air Date: April 15, 2008

Agency: 72 and Sunny
Creative Director: Glenn Cole
Art Director(s): Bryan Rowles, Jason Norcross
Copywriter: Jason Norcross
Agency Producer: Angelo Ferrugia

Production Company: Outsider USA
Director: James Rouse
DP: Max Goldman
EP: Don Block, Rich Carter
Producer: Jeremy Barrett

Editorial: Mad River Post
Editor: Luca Eskin

Post/Effects: Method Studios
VFX Artist(s): Alex Frisch
Exec. Prod: Lisa Houck

Shoot Location(s): Cape Town, South Africa
San Francisco, CA
Los Angeles, CA
Houston, TX
New York, NY