The theme of exploring personal loss was suggested by the haunting mood of "Hold it in Your Heart," a track that inspired the creation of this captivating and affecting film piece. Produced & Directed by MAXI - a Mumbai-based broadcast design firm specializing in identity, promos, packaging & music videos - the project was shot over two days across the eastern seaboard of Mumbai and set against the grimy industrial & post-industrial decay of the coastline.
Tech Specs: "Hold it in Your Heart" was shot with an HDV progressive scan camera and an old 8x10 large format portrait camera was attached to its lens. The texture and the vignetting is a result of this experimentation.