LOS ANGELES, CA, March 24, 2008 - PrimalScream Music and Creative Director/Executive Producer Nicole Dionne are putting together an all-girl pop band for a national ad campaign that involves recording original songs, photo shoots, and, possibly, live performances in Los Angeles.
The creative calls for performers across the cultural spectrum, with that GIRL NEXT DOOR look, at least 18 years of age, appearing 18-25. Applicants must be able to SING AND PLAY A ROCK INSTRUMENT.
"We work in a creative industry, and I know that the right talent can be found anywhere," said Dionne, who is opening up the search to colleagues in the advertising community. "Naturally, we're going out to our music biz contacts, managers, labels, and so on," Dionne said. "At the same time, there are some very talented, very cool young women in our own backyard, and we want them to have a shot."
Dionne, who has worked with a wide range of renowned artists, agencies, and directors, and whose recent work includes original music for a complete rebranding of the STARZ! network, will be holding casting sessions through April in her studio at the famed Village Recorder in West Los Angeles.
The Village has played host to a virtual who's who of music legends from Bob Dylan, The Rollng Stones, Pink Floyd, and Neil Young to Melissa Etheridge, John Mayer, Ben Harper, and Usher, Dionne pointed out, "so it's a fitting place for a new group of stars to be born."
To be considered, visit: apply.primalscreammusic.com
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