The stylish "Change" spot opens with beautiful imagery as daybreak pours through darkened clouds. Shafts of sunlight cascade upon Paris' Eifel Tower, while, overhead, a glistening Etihad plane soars through the air, its sleeping passengers stir from a peaceful slumber in Diamond First class. As our Etihad airliner touches down on the runway, a new era of luxury and comfort in air travel is ushered forth, with Etihad airline personnel greeting passengers - and an impromptu fashion shoot taking place on the tarmac. Air travel will never be the same.
The second spot, "Etihad Inspirations," features the breathtaking, post-modern architectural landscape of Abu Dhabi, the unique heart of Modern Arabia as the gateway to the world and a source of the inspirations which Etihad takes into the air.
A young and visionary airline with big ambitions, Etihad Airlines has, in 4 short years, built up a travel network of over 45 destinations.
Client: Etihad Airways, Global Brand TVC (Peter Baumgartner, EVP Marketing and Product)
Title: Etihad "Inspirations" Campaign "Change" and Etihad Inspirations"
Airdate: February 24, 2008
Agency: E-GROUP
ECD/CW: Martin Lever
Art Director: Sachin Chitale
Agency Producer: Denise Robinson
Production Company: Bare Films UK
Director: Jim Weedon (Represented by GARTNER in the US)
DP: Ben Butler
Producer: Helen Hadfield
Editorial: Final Cut
Editor: Jim Weedon
Telecine: Prime Focus
VFX/Flame Artist: Matt Wilmhurst
VFX Producer: Jordan Andreopoulos
Music: Drum Music
Composer: Peter Millward
Shoot Location(s): Abu Dhabi, Dubai
Comments (19)
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hallo!
it would be very kind, if you could help me:
i am seraching the boarding music of etihad airline and i think it is from peter millward.
please tell me, where i can buy or download this great song!
http://www.youtube.com/watch?v=UUyBGZFp0CA
thanks alot!
greets markus
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