"I came up with the idea one night when a friend drug me out to see a burlesque show at the Forty Deuce," recalls director Walter May, who sent us his latest spec, Bacardi "Fairies", which uses sexy sprites to convey a message about responsible drinking. "There is always the obvious tie in with burlesque shows and alcohol, so I wanted to express that in a visually interesting way. I kept on trying to push my idea and ride the line of absurdity until I thought that I could make it more magical if the dancers were hot, sexy fairies that tried to save you from drinking and driving. I felt that the tag line would bring us back to reality in a mischievously fun way."

"The commercial was all shot on Super 35mm by DP Samuel Brownfiled in two shoot days," says May. "The first was a location bar shoot at the Highlands at Hollywood and Highland, where we shot the plates for our dancers. One week later, we shot the dancers on a green screen stage with bar footage as reference. I did a final/dailies transfer with Marshall Plante at the Syndicate. During the offline process, I designed the look of the fairies in Photoshop. I took the footage to Fast Cuts in Dallas for Smoke Editor Nick Mueth and Avid DS Editor Michael Jensen to composite."

Bacardi "Faries" (spec)

Director: Walter May
Production Company: Wild Plum
Executive Producer: Shelby Sexton
Head Of Production: Sandy Haddad