The latest ad from GARTNER’s Mike Bigelow offers empowering images of middle-aged women running, swimming, yogaing, biking and power-walking. What do these forty plus, active ladies have in common? Eating Kellogg’s Smart Start to make their hearts one bowl stronger. Titled “One Mile Stronger,” the spot was edited by Steve Stein of Cutters.

Client: Kellogg’s Smart Start
Spots Title(s): “One Mile Stronger”
First Air Date: 1/1/08

Agency: Leo Burnett USA
Executive Creative Director(s): Dave Linne
Creative Director(s): Mark Oosthuizen
Art Director(s): Vince Cook
Agency Producer: Dennis Bannon

Production Company: GARTNER
Director: Mike Bigelow
DP: Tami Reiker
EP(s): Rich Carter, Don Block
Producer: Kim Monaco

Editorial: Cutters
Editor: Steve Stein

Telecine: Rushes/601
Colorist: Chaz Tucker

Music: Spank Musci/Chicago 

Shoot Location: Los Angeles, CA