James Gartner directs this music video-style makeover ad in which country icon Reba McEntire - teaming up with Hallmark and Leo Burnett on a Valentine’s Day CD - tells the tale of a “Beauty Shop Boyfriend” who cleans up nice for the love of his life.
Client: Hallmark
Spots Title(s): “Beauty Shop Boyfriend”
First Air Date: 2/1/08
Agency: Leo Burnett
Executive Creative Director: Tim Pontarelli
Art Director: Jim Genell
Copywriter: John Nosalik
VP, Content Architect: Tom Keramidas
Production Company: GARTNER
Director: James Gartner
DP: Tom Olgeirsson
EP(s): Rich Carter, Don Block
Producer: Roger Petrusson
Editorial: The Whitehouse
Editor: Angelo Valencia
Song: “Love Revival” by Reba McEntire
Telecine: Company 3
Shoot Location: Los Angeles
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