PrimalScream Music Creative Director/Executive Producer Nicole Dionne teamed up with noted film composer Composer Klaus Badelt to create the score for Florida Citrus “Miracle” via The Richards Group and directed by London-based David Wynn-Jones.
“David delivered a spot that is simply beautiful to look at,” said Dionne, who produced the score in her studio at the famed Village Recorder in West Los Angeles. The Village has played host to a virtual who’s who of music legends from Bob Dylan, The Rollng Stones, Pink Floyd, and Neil Young to Melissa Etheridge, John Mayer, Ben Harper, and Usher.
Dionne brought pianist Randy Kerber into the studio to record the piano-driven score for “Miracle,” a languid, luxuriant celebration of orange juice so expertly shot and stylized that it becomes an art piece. Like the tagline and the ad itself, Badelt’s score is pure and simple, an elegant complement to the spot. Kerber has performed on countless high-profile feature projects, including a piano solo on the soundtrack for Titanic.
You can view the In-Studio Video on our YouTube channel here.
Badelt, whose composing credits include Pirates of the Caribbean: The Curse of the Black Pearl, 16 Blocks, and last year’s Rescue Dawn, started his musical career writing and producing music for dozens of highly successful movies and commercials in his native Germany. In 1998, Oscar-winning composer Hans Zimmer invited him to move his musical home to Media Ventures in Santa Monica, CA. Since then, Badelt has composed scores on his own film and television projects as well as collaborating with Zimmer and other composers. Working with Zimmer, he contributed music to the Oscar-nominated scores for Ridley Scott’s Gladiator, Terrence Malick’s The Thin Red Line, and Dreamworks’ The Prince of Egypt. Badelt collaborated with Zimmer on the music for Mission: Impossible II, Hannibal, and co-wrote the score to Sean Penn’s The Pledge with Zimmer.
Client: Florida Citrus
Spots Title(s): “Miracle”
First Air Date: January 18, 2008
Agency: The Richards Group
Creative Director: Mike Malone and Brian Nadurak
Agency Producer: Gabriel Silva
Account Manager: Courtney DeLapp
Marketing Director: Leigh Killeen
Production Company: HanRaHan
Director: David Wynn-Jones
Executive Producer: Mark Hanrahan
Production Manager: Rory Fry
Original Music: PrimalScream Music
Executive Music Producer: Nicole Dionne
Composer: Klaus Badelt
Piano: Randy Kerber
Producer: Scott Burton
Mixer: Russell Smith
Postproduction: Digital Kitchen
Executive Producer: Mathew Mulder
Creative Lead/VFX: Ryan Gagnier
Producer: Jill Johns
Editor: Dave Molloy
Transfer: CO3
Colorist: Mike Pethel
Post house: Charlie Uniform Tango