In the film, stop motion animation stick figures traverse the bodies of a guy and girl falling in love, telling the story of "How We Met".
With over 7.5 million views, "How We Met" is Samsung's most successful viral campaign to date, beating THE VIRAL FACTORY's previous Samsung hit "Millimetres Matter" (3.5 million views).
The ad has been on the front page of YouTube, as well as UK and other global sites, for 12 days - editorially controlled positioning that cannot be bought. It has also racked up 31 YouTube honors and has been favorited 14,653 times.
The campaign showcases the new Samsung G800 mobile phone's 5 mega-pixel camera with unique 3x inner optical zoom.
1,622 photos were used to create the stop animation film of a Stickman and Stickwoman, which was drawn directly on to the skin of the main characters bodies. The film demonstrates the camera phone's abilities and also shows how you can capture the most important moments of your life, in great photo resolution, using the G800.
Viewers of the film are also directed to the campaign microsite www.zoomintosee.com, where details are revealed of how the film was created and what equipment was used.
Company: Samsung Electronics Co, Ltd
Product: Samsung G800
Client Name: Samsung Electronics Co, Ltd
Title: ‘How We Met'
Agency: The Viral Factory
Co-Agency: Cheil Worldwide
Creative: The Viral Factory
Production Co: The Viral Factory
Director: Jake Lunt with The Viral Factory
Producer: Patrick Duguid
Editor: Jamie Foord
Animator: Pat Beirne, Spy Pictures
Animator's Assistant: Emily Woodburn
Online Audio Mix: Dave Ball, Marmalade
Song: ‘Goddamn', Son of Dave, Kartel
About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2006 parent company sales of US$63.4 billion and net income of US$8.5 billion. Employing approximately 138,000 people in 124 offices in 56 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Network Business and Digital Appliance Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.
About The Viral Factory
Founded in 2001, The Viral Factory is a leading viral marketing agency providing creative, strategic, production and seeding services.
They have created over 120 viral campaigns generating over 1 billion views for clients such as Microsoft, Ford, Axe/Lynx, Philips and Trojan Condoms. Many of these campaigns have won coveted accolades including a one show pencil, multiple BTAA awards and a selection of Gold and Silver Cannes Lions.
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