Promoting the One Dollar Big & Tasty Burger from McDonald's in this new spec spot, GARTNER's Theodore Melfi pulls out all the stops, even casting a "One Dollar Actor" in the lead.
The stage is set for a pivotal love scene in a dramatic period piece. As cameras roll, the handsome lead takes his lady love in his arms, gazes into her eyes, and...forgets his line.
With his trademark flair for capturing the perfect performance - good or bad - Melfi demonstrates that the One Dollar Big & Tasty is a far better bargain than a One Dollar Actor.
You can view the spec on our YouTube channel here.
Credits:Client: McDonald's - Dollar Menu
Spots Title(s): One Dollar Actor
First Air Date: Director's Cut - NFA
Creative Director: Mark Manion
Copywriter: Ben Runkle
Production Company: GARTNER
Director: Theodore Melfi
DP: Mateo Londono
EP(s): Rich Carter, Don Block
Producer: Sean Hobbs
Editorial: Cut & Run, LA
Editor: Tad Fatum
Telecine: Company 3, Santa Monica
Colorist: PJ
Audio Post: Eleven, Santa Monica
Mixer: Mike Franklin
Shoot Location: Los Angeles