Many have tried to make a sales event exciting, but few have succeeded. Fewer still have reached the heights attained by director James Rouse of OUTSIDER USA in the latest ad for Kia, via davidandgoliath.
Mirroring the classic “Maniac” sequence from Flashdance, the spot features a dude that will not only give car salesmen a good name, he might also earn himself a spot in the Bolshoi. Our protagonist dances with a balletic grace and faithfulness to the original that is matched only by Rouse’s expert touch and comic timing.
Client: Kia
Spots Title(s): “Maniac”
First Air Date: November 23, 2007
Agency: davidandgoliath
Creative Director(s): Colin Jeffery, Ben Purcell
Art Director(s): David Cuccinello, Zach Menna
Copywriter: Brett Landry
Agency Producer: Nancy Skendarian
Production Company: OUTSIDER USA
Director: James Rouse
DP: Max Goldman
EP(s): Jonathan Ker, Don Block
Producer: Adam Cramer
Editorial: Spinach Editorial
Editor: Adam Bright
Telecine: Company 3
Music: The Lodge
Producer: Jessica Etner
Sound Design: Clatter & Din
Sound Designer: Vince Werner
Shoot Location: Los Angeles, CA
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