Ric Cantor of OUTSIDER continues the campaign announcing the UK digital switchover featuring the lovable Digital UK mascot, Digital Al, with a new spot set in a British Bed and Breakfast.
When our two protagonists spend the night at a “B&B”, Al’s mate is unhappy to find out that the football match he had hoped to be watching that evening has not been recorded. He is forced to watch an old black and white tear-jerker - to comic effect.
Cantor’s previous effort for Digital UK, “Traveling Al”, kicked off the campaign.
Client: Digital UK
Title: “B&B”
Air Date: November 13, 2007
Agency: AMV BBDO
Creatives: Simon Welch, Matt Welch
Agency Producer: Rebecca Hunter
Production Company: OUTSIDER
Director: Ric Cantor
Producer: Paul McPadden
Director of Photography: Stuart Graham
Editorial:Work/London
Editor: Neil Smith
Post-production House: The Mill/London
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