FOOTWEAR FANS INVITED TO CHECK OUT THE BRAND AND MEET SKINS PRESIDENT & CEO MARK KLEIN AT SPORTIE LA'S IN-STORE CLINIC

HOLLYWOOD, CA, September 2, 2007 - They're here... That's right, Skins - one of the most highly anticipated new footwear brands in recent memory - is making its debut this coming Wednesday, September 5, at Sportie LA, with an in-store clinic hosted by Skins Footwear President & CEO Mark Klein.

Klein will be on site all day, training sales staff and demonstrating the patented, two-part interchangeable footwear structure of Skin and Bones for customers. Having stated early on that building a long-term relationship with the Skins customer is a high priority, Klein has announced that both walk-ins and online purchasers (up to the first 5,000) will receive the first generation Bone ($60 retail) free in exchange for their registration and feedback. They will get a brochure allowing them to register with a unique number to get the next-gen Bone 2.0 in October, also free of charge. The give-away is part of a Consumer Partnership Program that makes consumers part of an ongoing part of the company's internal research, working with designers and engineers to enhance the innovation of Skins and Bones.

"We are thrilled to introduce the Consumer Partnership Program with the debut of Skins at retail and apologize for some minor logistical delays," said Klein in a statement. "The most valuable part in perfecting the engineering of our product is consumer feedback. Clearly, the launch has been eagerly anticipated, and our management team will be working with our retail partners next week to ensure a tremendously successful rollout of Skins footwear."

SLAM, the media and marketing division of Sportie LA, will be debuting its Skins branding spot, "Flexible", created specifically for the launch. Edited by Joel Marcus of Cutters, the spot hits the Web this month, on Youtube, Revver, the SLAM-powered GetSkinnedAlive, and more, but visitors will be given an exclusive preview at the clinic.

The Skins in-store clinic takes place at Sportie LA's Genesee store, at 7753 Melrose Avenue. Doors open at 11am, and heavy customer traffic is expected.

For more information, please contact hesh@sportiela.com

About Skins Footwear

Skins is an amalgamation of luxury, innovation and design. A patented, two-part interchangeable footwear structure, Skins consists of an outer collapsible 'Skin' (the shell and outsole of the shoe) and a highly engineered flexible foot form, the 'Bone,' that cradles the foot. Once consumers purchase one pair of "Bones" - they have the core of an entire Skins shoe collection that ensures constant fit and feel. The concept allows and encourages consumers to frequently change their style, uniquely positioning Skins between footwear and apparel.

The Skins Fall/Winter 2007 debut collection consists of luxuriously chic designs that adapt to the wearers' lifestyle. Clean silhouettes that are inspired by both an elegant and casual palette define a collection that offers the best shoes for women who appreciate design and style. Must-haves include the classic ballet flat updated with eye-catching intricacies such as antiqued gold buckles, treated metallic leathers and herringbone details.

Offering men the best of both worlds, the Skins Fall/Winter 2007 Collection combines constant fit with an array of appealing styles. Sleek sneakers are made of supple leather with Velcro closures. Subtle suede lace-ups come in a variety of rich hues from chocolate brown to gunmetal grey.