As the world awaits the maiden product launch of the revolutionary compartmental Skin and Bones technology, the New York Times sits down with CEO Mark Klein to get the inside scoop on the auspicious beginning - and bright future - of the Skins brand...
“The bone is the constant fit and feel,” he says. “Then there’s this blank canvas for
you to express yourself with the skins.”...
...A week later, Mr. Klein quit his job and started working on his company. “If I’d had more people tell me it was a bad idea,” he says, “I probably wouldn’t have persevered.”
Quoted in the article is Isack Fadlon, co-owner of iconic indie retailer Sportie LA and the driving force behind SLAM (Sportie LA Media). Partnering with Skins to create a nontraditional web marketing program, SLAM has orchestrated events, is completing a viral video campaign, and more...all aimed at garnering top search engine positions for the brand...
“We’re going to push it,” says Isack Fadlon, co-founder of Sportie LA, a four-store chain in Los Angeles...
...Mr. Fadlon was skeptical when Mr. Walker called him to say he had something that would turn the industry upside down. But when he saw it, Mr. Fadlon says, “I was blown away” by the shoe and its interchangeable parts
“Wow! You hit your head and say, ‘Why didn’t I think of that?’”
Click on images to enlarge article.
For more on SKINS, visit:
www.GetSkinnedAlive.com
http://www.ragingartists.com/artists-in-advertising/2007/04/why_wait_for_summer_getskinned.html
http://www.ragingartists.com/artists-in-advertising/2007/04/slam_skins.html
http://www.ragingartists.com/artists-in-advertising/2007/03/skins_signs_up_with_slam_for_
http://www.ragingartists.com/artists-in-advertising/2007/03/skins_footwear_sponsors_closin.html
http://www.ragingartists.com/artists-in-advertising/2007/05/skins_blogs_postings_may_2007.html
For more on SLAM, visit:
http://www.ragingartists.com/artists-in-advertising/2007/04/slam_new_balance.html
http://www.ragingartists.com/artists-in-advertising/2007/06/new_balance_sports_the_ltd_edi.html
http://www.ragingartists.com/artists-in-advertising/2007/05/press_slam_may_2007.html
http://www.ragingartists.com/artists-in-advertising/2007/03/press_slam_march_2007.html
http://www.ragingartists.com/artists-in-advertising/2006/12/sportie_la_kswiss_december_200.html
http://www.ragingartists.com/artists-in-advertising/2006/11/slam_unites_asics_details_unde.html
http://www.ragingartists.com/artists-in-advertising/2006/11/a_slam_dunk_for_sportie_la_1.html