RAGING ARTISTS - A COMMUNITY FOR THE COMMERCIAL ARTS

As a publicist for the advertising and commercial production community, I've done for my clients what they do for theirs - promote their message, and their art - to the trade and extended media. The world of advertising is evolving, this is an exciting time, and it only makes sense that the PR model for this industry should evolve with it. I've always identified with the directors, designers, composers, editors, vfx artists, art directors, and writers, whose goal it is to elevate the medium and craft the ideal synthesis of creativity and commerce. It's not an easy task, and in the course of promoting high-profile campaigns from virtually every major advertiser and agency, my role has been to champion their work and get it noticed.

The relationship I develop with a client is the core of my business. That intimacy, that connection to the creative element, is what drives me. At the same time, artistic presentation and ease of execution are the hallmarks of my relationships with the media. In Raging Artists, I envisioned a progressive, interactive company that really markets its clients to the media, championing their cause and employing all available tools at its disposal, reaching the broadest possible audience.

For this new company, my associates and I have devised a website with which our clients can interface, a resource for them and for the media, a living archive in which the coverage our clients receive and the press releases on which that coverage is based carry on, available to the "audience at large" - that vast readership including bloggers, trade reporters and editors, ad agency creatives and producers, production and post-production personnel, and so on. In order to best serve our clients, in addition to the more traditional means of promotion, we must provide expert web marketing, not only sending their work to interested parties, but drawing viewers to their work, to their art.

Via our Artists in Advertising page, we host our clients' latest work, press releases, and bios for the trades and ad bizzers to review and download.

Our Latin American division, Artistas Rabiando, brings you news and work about Latin American artists in advertising & film, connecting production/production service companies, directors, visual effects artists, designers, editors, and composers with industry trades, as well as ad and movie bizzers, on our side of the globe.

Our home page is The Raging Press, yet another feature that connects us to the media, our peers in production and post, and beyond; this blog features guest editorials about all areas of marketing and entertainment. Contributors come from all sides: the agency, client, and production perspectives are all included. To up the amusement ante, the Raging Press showcases submissions from clients and the extended Raging Artists community. The creative content spans the spectrum, from short films and specs spots, to music videos, art photography, even poetry and illustration.

By interfacing with our site, our clients are able to download relevant materials - updated trade calendars, their press placements, published releases, bio & company profile templates, and more.  Such advances afford us the time  necessary to focus on the strategic elements of the press effort, the big picture.

Welcome, then, to Raging Artists. We hope you will view us as a champion of your inspiration, as a publisher of your work, and as an established specialist in the craft of promoting it.

Hesh Rephun, Founder, Raging Artists