October's Featured Client, LA sneaker haven Sportie LA, recently opened its doors to recording artist Prince Syc, who shot his new music video for "I'm Cold" on location at the retailer's store on Melrose and Genesee (one of four outlets in LA). Prince Syc is among countless celeb fans - including Kanye West and Pharell - who regularly turn to the store for the top of the list and hardest to find styles around.